There’s only one coach we call “Prime Time,” and there’s only one series like this. Coach Prime is a four-episode docuseries that takes viewers inside Deion “Coach Prime” Sanders’ Jackson State University football program, which is shaking up the entire college football landscape. Episodes will premiere in December exclusively on Prime Video in more than 240 countries and territories worldwide.
The series follows the JSU Tigers at practice and games, in the locker room, off the field, and in the community, amid the team’s quest for an HBCU National Championship during a season unlike any other. This season’s unforgettable and inspiring journey includes “Coach Prime” welcoming the nation’s top recruit, Travis Hunter, to Jackson State, and the team’s exciting performances on gameday. It features a range of celebrity guests who educate and inspire, and explores how the team and community dealt with a citywide water crisis, all while also changing the lives of young men and women in dramatic ways. It will also focus on Sanders’ broader mission to level the playing field in college sports by raising awareness for HBCUs. Coach Prime will showcase the football program’s impact on the community, demonstrate leadership and learning, and make viewers feel the energy and significance of HBCUs – and their impact on a changing world.
“We’re excited to welcome Coach Prime to the Prime Video family,” said Marie Donoghue, VP, global sports video, Amazon. “Deion Sanders is such an inspiring leader, both on and off the field, and we look forward to taking fans inside Coach Prime’s world as the exciting season unfolds at Jackson State University.”
“When Coach Prime began his job at Jackson State, the biggest challenge and the brightest opportunity facing us was to collectively shine a light on HBCUs and break down barriers faced by these culturally important, yet overlooked and underfunded, institutions. We have worked tirelessly over the past few years – building coalitions, forging partnerships, and developing this documentary series – to encourage and create change,” said Constance Schwartz-Morini, co-founder and CEO of SMAC Entertainment and executive producer of Coach Prime. “We are thrilled to partner with Prime Video to expand the series’ audience and give viewers a sense of the culture unique to HBCUs and a behind-the-scenes look at Coach Prime, and his efforts to level the playing field.”
Coach Prime is executive produced by SMAC Entertainment’s Michael Strahan, Constance Schwartz-Morini, and FredAnthony Smith. Michael Gleaton of DG West, Inc. also serves as executive producer and showrunner. Coach Prime is a co-production from Prime Video Sports and SMAC Productions, a division of SMAC Entertainment. Previous episodes of Coach Prime streamed on Barstool Sports.