The Humor Mill

Maya Rudolph Leads All-Star Line-Up To Close Out ‘SNL’ Season 49

After a shortened 2022-23 season, Saturday Night Live returned a bit later than usual to kick off its 2023-24 run.

The writers’ strike affected both the end of last season and the start of season 49; the end of the labor action on Sept. 25 meant a mid-October start for SNL — with former castmember Pete Davidson hosting — rather than the late September or early October premiere the show usually has. (The cast is covered under a different SAG-AFTRA contract than the one actors are currently striking against, so they can perform without crossing picket lines.)

The show’s cast returned intact from last season, with James Austin Johnson and Sarah Sherman moving up from featured players to repertory players. Chloe Troast joined the cast as a featured player.

It was revealed on Dec. 16 that Jacob Elordi will be hosting the sketch comedy show’s first episode in 2024 with musical guest Reneé Rapp.

On Nov. 29, it was announced that alum Kate McKinnon would return to the show as a first-time host for the Dec. 16 show, the final show before the holiday break, with musical guest Billie Eilish. Prior to that, Emma Stone hosted the Dec. 2 show for her fifth time, with musical guest Noah Kahan, and on Dec. 9, Adam Driver hosted for his fourth time with musical guest Olivia Rodrigo.

Saltburn star Jacob Elordi made his SNL debut on Jan. 20, with musical guest (and Mean Girls star) Renée Rapp. Dakota Johnson and Justin Timberlake were set for the Jan. 27 show. And The Bear star Ayo Edebiri, coming off her Emmy and Golden Globe wins, made her hosting debut on Feb. 3 with musical guest Jennifer Lopez.

Comedian Shane Gillis hosted SNL on Feb. 24, years after being cut from the show in 2019 for using racial and homophobic slurs during a conversation on a podcast. He was joined by 21 Savage as the musical guest.

In March, Sydney Sweeney hosted the March 2 show, with musical guest Kacey Musgraves, followed by Josh Brolin and Ariana Grande a week later. And on March 30, Ramy Youssef hosted with musical guest Travis Scott. April saw former SNL regular Kristen Wiig join the Five-Timers Club and Barbie Oscar nominee Ryan Gosling host for the third time.

Dua Lipa is now set as the next host and musical guest for the show on May 4, and the season will finish with former cast member Maya Rudolph hosting on May 11 (with musical guest Vampire Weekend) and Jake Gyllenhaal and Sabrina Carpenter serving as host and musical guest for the May 18 season finale.

This story will be updated as new shows are announced. Hosts are listed first, followed by musical guests.

Oct. 14: Pete Davidson, Ice Spice
Oct. 21: Bad Bunny (host and musical guest)
Oct. 28: Nate Bargatze, Foo Fighters
Nov. 11: Timothée Chalamet, boygenius
Nov. 18: Jason Momoa, Tate McRae
Dec. 2: Emma Stone, Noah Kahan
Dec. 9: Adam Driver, Olivia Rodrigo  
Dec. 16: Kate McKinnon, Billie Eilish  
Jan. 20: Jacob Elordi, Reneé Rapp
Jan. 27: Dakota Johnson, Justin Timberlake
Feb. 3: Ayo Edebiri, Jennifer Lopez
Feb. 24: Shane Gillis, 21 Savage
March 2: Sydney Sweeney, Kacey Musgraves
March 9: Josh Brolin, Ariana Grande
March 30: Ramy Youssef, Travis Scott
April 6: Kristen Wiig, Raye
April 13: Ryan Gosling, Chris Stapleton
May 4: Dua Lipa (host and musical guest)
May 11: Maya Rudolph, Vampire Weekend
May 18: Jake Gyllenhaal, Sabrina Carpenter

Source: The Hollywood Reporter

Janelle Monáe Joins Untitled Pharrell Williams Musical Project

Janelle Monáe is set to join the cast of Universal Pictures’ untitled Pharrell Williams and Michel Gondry musical project.

The singer and actor joins Kelvin Harrison Jr., Halle Bailey, Oscar winner Da’Vine Joy Randolph, Oscar nominee Brian Tyree Henry and Missy Elliott in the film.

The project is described as a coming-of-age musical set during the summer of 1977 in Virginia Beach, inspired by the Atlantis Apartments, Williams’ childhood neighborhood.

Gondry is set to direct the project based on a script by Martin Hynes and Steven Levenson.
Williams and Mimi Valdés will produce through i am OTHER and Gil Netter will produce through Gil Netter Productions.

Universal’s Senior VP of Production Development Ryan Jones and Director of Production Development Christine Sun will oversee the project for the studio.

Monáe’s film credits include “Moonlight,” “Lady and the Tramp,” “Harriet,” “The Glorias” and “Antebellum.”

For her role in 2017’s “Hidden Figures,” Monáe and co-stars earned a Screen Actors Guild Award for outstanding cast in a motion picture. In 2023, she starred alongside Daniel Craig and an ensemble cast in “Glass Onion: A Knives Out Mystery,” winning a National Board of Review Award for best supporting actress, along with a Critics’ Choice Movie Award and a Satellite Award with the rest of the cast. She is also the recipient a Children’s and Family Emmy Award for her writing on “We the People.”

She has released four studio albums, “The ArchAndroid,” “The Electric Lady,” “Dirty Computer” and “The Age of Pleasure,” and has been nominated for 10 total Grammy Awards.

Monae is repped by WME, ID PR, Mikael Moore and Kelli Andrews at Wondaland Management, Ben Rubinfeld at Ziffren Brittenham, and Matthew Johnson at Johnson Shapiro Slewett & Kole.

Source: Variety

Kevin Hart And Kenan Thompson To Host 2024 Olympic Commentary Series On Peacock

Olympic Highlights with Kevin Hart and Kenan Thompson, the commentary series on Peacock hosted by comedians Kevin Hart and Kenan Thompson, will bring their signature hilarious insights to recap the 2024 Olympics’ best and most unexpected moments throughout the Games.

The 8-episode series will roll out with 2-3 episodes per week beginning July 26 on Peacock, the same day as the Opening Ceremony. The Olympic Games Paris 2024 are scheduled for July 26-August 11. Hart and Thompson will be one-of-a-kind guides through the Paris Olympics, covering a mix of Olympic-themed in-studio competitions, conversations, and interviews. 

Quote from Kevin Hart, Host and Executive Producer – “We can’t wait to be a part of the Paris Olympics and help hype up the audience with highlights from the best moments of the Games. We’re going for gold, everybody!” 

Quote from Kenan Thompson, Host and Executive Producer – “Kev and I are super excited to be part of the Paris Olympics by recapping performances from some of the world’s best athletes. Let’s go Team U.S.A.!”

Olympic Highlights with Kevin Hart and Kenan Thompson joins other Olympics companion programming on Peacock, including the Gold Zone whip-around show and Watch with Alex Cooper, a series of live interactive watch parties featuring Cooper and friends sharing their thoughts and insights during specific Olympics events and answering questions from fans on social in real time.  

As the streaming home of the 2024 Paris Olympics, Peacock will provide fans with the most comprehensive Olympic destination in U.S. media history. In a Summer Games first for Peacock, it will stream every sport and event, including all 329 medal events. Peacock’s extensive Olympics hub will feature curated rails of live and upcoming events; dedicated in-depth sections for nearly 40 sports; full-event replays; all NBC programming, including its nightly primetime show; curated video clips; virtual channels; medal standings; and an interactive schedule.

Peacock will also introduce two new features during the Olympics – Peacock Live Actions and Peacock Discovery Multiview – that will help fans discover and engage with the Olympics and other live programming in new, innovative ways. Peacock Live Actions is an interactive tool that lets fans choose their own viewing journey during live and primetime coverage, while Peacock Discovery Multiview is an industry-first, enhanced four-view experience that helps users navigate to the most important events. 

Olympic Highlights with Kevin Hart and Kenan Thompson will also be available on NBCOlympics.com and the NBC Olympics and NBC app via “TV Everywhere” for customers with pay-TV subscriptions. 

Netflix To Film New Comedy Specials From Deon Cole, Ali Wong, Jo Koy, & More

Netflix announced seven comedy specials today as a kickoff to Netflix Is A Joke Fest in Los Angeles which runs through May 12th.

· Ali Wong: Ali Wong will tape her new special on May 4th at Netflix Is A Joke Fest during her residency at The Wiltern in Los Angeles, CA. Ali’s previous specials, Don Wong (2022), Hard Knock Wife (2018) and Baby Cobra (2016), as well as her Emmy-winning performance in the drama series BEEF, can all be found on Netflix. Ali can also be seen in Netflix’s Always Be My Maybe, and lends her voice to Netflix’s Ask the StoryBots, Ada Twist, Scientist, and Emmy-winning adult animated comedy Big Mouth.

· Bert Kreischer: A new special from Bert “The Machine” Kreischer, which is the first of his previously announced two-special deal that will tape at the Mahaffey Theater in St. Petersburg, FL on July 5th, 6th and 7th. This will mark Kreischer’s fourth and fifth specials with Netflix following ratings blockbuster Razzle Dazzle (2023), Hey Big Boy (2020), and Secret Time (2018). Kreischer also starred in and produced the Sony Pictures film, The Machine, which premiered in theaters spring of 2023, based on his signature stand up set. Both his special The Machine (2016) and the film are streaming on Netflix.

· Deon Cole: Deon Cole will tape his latest comedy special at Netflix Is A Joke Fest on May 2nd at The Los Angeles Theater in Los Angeles, CA. This special will mark Deon’s third special with Netflix, following Charleen’s Boy (2022) and Cole Hearted (2019). He can also be seen in season one of Netflix’s multi-comic series The Standups (2017).

· Fortune Feimster: Fortune Feimster will launch a new comedy special later this year, which marks her third special with Netflix, following Good Fortune (2022) and Sweet & Salty (2020). She can also be seen in Standout: An LGBTQ+ Celebration, which was taped at Netflix Is A Joke Fest in 2022, as well as season one of the multi-comic series The Standups (2017), and the dramedy FUBAR, which are all currently streaming on Netflix.

· Gabriel “Fluffy” Iglesias: Two new comedy specials from Gabriel Iglesias will mark his fourth and fifth specials with Netflix. The first of two comedy specials will tape later this year at Hard Rock Live in Hollywood, FL July 12th-14th. This comes following the success of Gabriel “Fluffy” Iglesias: Stadium Fluffy (2022), where Iglesias made history as the first comedian to perform at and sellout the largest MLB stadium in the US as part of Netflix Is A Joke Fest 2022, as well as Gabriel “Fluffy” Iglesias: One Show Fits All (2019) and Gabriel Iglesias: I’m Sorry For What I Said When I Was Hungry (2016). Iglesias also starred in and executive produced his multi-cam comedy series Mr. Iglesias, which is streaming on Netflix.

· Jo Koy: Coming soon is a new special from Jo Koy, which was taped at The Kings Theater in Brooklyn, NY in November 2023. This marks Koy’s fifth special with Netflix, following Live From The Los Angeles Forum (2022), Comin’ In Hot (2019), and Live From Seattle (2017), in addition to his variety special In His Elements (2020).

· Michelle Buteau: This latest comedy special with Michelle Buteau, which will tape at Radio City Music Hall this summer, will be Buteau’s second special with Netflix, following Welcome to Buteaupia (2020). She also EPs, writes, and stars in the critically acclaimed Netflix comedy series Survival of the Thickest, which has been renewed for a second season. Buteau hosts the social media competition show The Circle, whose sixth season just premiered on Netflix, and the mouthwatering competition Barbecue Showdown.

About Netflix is a Joke Fest

The biggest comedy festival in North America is back and bigger than ever. Produced by Netflix in association with Live Nation, the star-studded celebration of comedy from May 1 – May 12, 2024 will feature over 500 live stand-up shows, special events, table reads, sketch and more with the best comedians and artists in the world. For 12 days, the comedy community will take over more than 35 of LA’s most beloved landmarks such as Hollywood Bowl, The Greek, The Dolby, The Forum, The Palladium, Orpheum Theatre and The Wiltern as well as historic comedy venues including The Hollywood Improv, Largo, Laugh Factory and The Comedy Store.

Just some of the names included in the 2024 Netflix is a Joke Fest include: Ali Wong, Atsuko Okatsuka, Anthony Jeselnik, Bert Kreischer, Beth Stelling, Bill Burr, Brett Goldstein, Cedric the Entertainer, Celeste Barber, Chelsea Handler, Chris Rock, Craig Robinson, Daniel Tosh, Dane Cook, David Letterman, Demetri Martin, Deon Cole, Earthquake, Fortune Feimster, Hannah Berner, Hannah Gadsby, Heather McMahan, Iliza Shlesinger, Jason Mantzoukas, Jeff Ross, Jerry Seinfeld, Jessi Klein, Jessica Kirson, Joel Kim Booster, John Mulaney, Jon Stewart, Jim Gaffigan, Jim Jefferies, Jimmy Carr, Justin Willman, Katherine Ryan, Katt Williams, Kevin Hart, Kountry Wayne, Kumail Nanjiani, Leanne Morgan, Leslie Jones, Luenell, Mae Martin, Mark Normand, Matteo Lane, Matt Rife, Maya Rudolph, Michelle Buteau, Mike Birbiglia, Mike Epps, Moshe Kasher, Natasha Leggero, Nate Bargatze, Nicole Byer, Nick Kroll, Nikki Glaser, Patton Oswalt, Phil Rosenthal, Rachel Bloom, Ralph Barbosa, Ronny Chieng, Roy Wood Jr., Ryan Hamilton, Sam Jay, Sarah Silverman, Sebastian Maniscalco, Seth Rogen, Shane Gillis, Sheng Wang, Stavros Halkias, Taylor Tomlinson, Tim Dillon, Tim Robinson, Tom Brady, Tom Papa, Tom Segura, Trevor Noah, Wanda Sykes, Will Smith (the Dodger).

The entire schedule and latest information and schedule is available on www.NetflixIsAJokeFest.com.

Prime Video Announces New Release Date For Marlon Wayans Comedy Special Titled ‘Good Grief’

Prime Video announced on Wednesday that Marlon Wayans: Good Grief, the latest stand-up special from actor and comedian Marlon Wayans, will premiere on the platform in more than 240 countries and territories worldwide on June 4th.

Taped at the iconic Apollo Theater in Harlem, the special sees comedy meet therapy as Wayans works through his grief after recently losing both of his parents. In his new hour, he meditates on how his father taught him to be a man, the requirements to join the “Dead Mama Club,” the surprises you encounter when changing your aging parents’ diapers, who is the funniest Wayans, and more.

Marlon Wayans: Good Grief is produced by Wayans and Rick Alvarez’s Ugly Baby Productions and Amazon MGM Studios. Marlon Wayans, Rick Alvarez, Michael Rotenberg, Steve Harris, Craig Wayans, and Troy Miller served as executive producers of the special.

Since debuting his first comedy special, Woke-ish, on Netflix in 2018, Wayans has taken to Max with the specials Marlon Wayans: God Loves MeMarlon Wayans: You Know What It Is, and Marlon Wayans Presents: The Headliners. On the acting front, his recent credits include Prime Video’s acclaimed sports marketing drama Air, Netflix’s horror comedy The Curse of Bridge Hollow, MGM/UAR’s Aretha Franklin biopic Respect with Jennifer Hudson, and Sofia Coppola’s On the Rocks for Apple and A24. Up next, he’ll be seen starring in Justin Tipping’s psychological sports thriller Goat, produced by Jordan Peele’s Monkeypaw Productions.

Launched by Marlon and Alvarez in 2013, Ugly Baby has produced Netflix’s hit films Naked, Sextuplets, and The Curse of Bridge Hollow, as well as the A Haunted House franchise, three Max comedy specials and more.

Wayans is repped by 3 Arts Entertainment, WME, and Yorn, Levine, Barnes.

Source: Deadline

Tiffany Haddish Defends Her X-Rated Comedy In New Memoir Titled ‘I Curse You With Joy’

Tiffany Haddish is standing her ground.

The actress, comedian, and author, 44, is looking back while moving forward in this week’s print edition of PEOPLE, as well as in her new essay collection, I Curse You with Joy, out May 7 from Diversion Books. 

“I wanted this book to be about something,” Haddish tells PEOPLE. “I felt like I needed to live a little more life and get a better understanding of where I am now.”

Following her bestselling 2017 debut The Last Black Unicorn, Haddish’s new book picks up where the Haunted Mansion star last left readers. In I Curse You with Joy, the actress delves into the ups and downs of her career in the entertainment industry, as well as her personal life, including her mother’s struggles with mental illness, which led Haddish to become her family’s caretaker before she ended up in the foster care system.

The star also acknowledges that the book is coming after a handful of controversies, including two DUI-related arrests, as well as difficult moments in her personal life, like the loss of her grandmother and the end of her relationship with rapper Common.

But Haddish takes all that has been tossed her way and uses it to propel her forward.

“I’ve learned to take tomatoes being thrown at me and turn them into tomato sauce,” the actress says. “And I’m going to make some spaghetti.”

In an exclusive excerpt from I Curse You With Joy, Haddish looks back on the beginnings of her career in comedy and how she came to embrace her onstage persona.

It was like they couldn’t get their heads around the existence of a woman who wasn’t super polite and polished. I have noticed that Black women get pressured to try to fit into a mold, do the Clair Huxtable, be the epitome of Black excellence. But I am not Clair Huxtable. Where I come from, we’re loud, we clap, we point fingers, we reach out and snatch your soul. When we’re happy, we’re happy; when we’re mad, we’re mad; when we’re sad, we’re sad. And we are going to let you know it. A lot of us are not shy about talking about sex, but a lot of times, that makes other people uncomfortable. 

I remembered what the late great Bob Saget said to me one night at the Laugh Factory. The owner of the club, Jamie Masada, had come over to chew me out after a set I’d done that had a lot of dick jokes in it, saying, “You can’t be cussing onstage like that. You should be a clean comedian.”

Bob overheard what Jamie had said. After Jamie left, he gave me a kiss on the forehead and said, “F— that. Do not let them change who you are. If you feel good doing it, that’s what you need to be doing.” He wanted me to know I should just be me.

Once I loosened up, I 
felt more like me. It was like my soul was being seen under my clothes. No one was repressing my spirit, telling me how to be. I was moving through the world more like men— entitled to be themselves, no one judging them, no matter how loud or assertive they are or how much space they take up.

I Curse You with Joy comes out May 7 from Diversion Books and is available for preorder now, wherever books are sold.

Source: People.com

Comedian Gabriel Iglesias Inks Two-Special Deal With Netflix 

Comedian Gabriel “Fluffy” Iglesias has inked a deal for two more stand-up specials at Netflix,according to reports.

The first new special will tape at Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, FL from July 12-14. Iglesias’s new hours will be his fourth and fifth for Netflix, following the success of 2022’s Gabriel Iglesias: Stadium Fluffy, where the comic made history as the first to headline and sell out Dodger Stadium as part of Netflix Is a Joke Fest. His other past specials for the streamer include Gabriel Iglesias: I’m Sorry For What I Said When I Was Hungry (2016) and Gabriel “Fluffy” Iglesias: One Show Fits All (2019).

One of the world’s highest grossing comedians, Iglesias is also one of the most watched on YouTube with over 1.1B views, and boasts over 25 million fans on social media. One of the few to headline and sell-out Madison Square Garden in New York, Crypto.com Arena in Los Angeles and The Sydney Opera House in Australia, he was previously in business with Netflix as the exec producer and star of its multi-cam comedy series Mr. Iglesias, which ran for two seasons, and on May 6 will host Late Night At The Hollywood Palladium for Netflix Is a Joke.

Previously exec producing and hosting Comedy Central’s Stand-Up Revolution, Iglesias did the same for the docuseries Fluffy’s Food Adventures, which ran for three seasons on Fuse TV. Also previously putting out the Comedy Central special Aloha Fluffy, among others, he’s additionally been seen in series like The Santa Clauses and Lopez vs. Lopez, as well as the Magic Mike franchise and other films.

Iglesias is repped by CAA, Arsonhouse Entertainment, and Hirsch Wallerstein Hayum.

Source: Deadline

Injuries Reported On Set Of Amazon MGM’s ‘The Pickup’ Starring Eddie Murphy

Several crew members were injured during an incident on the Atlanta set of Amazon MGM Studios‘ heist pic The Pickup on Saturday, April 20th.

“On April 20, an accident occurred on the set of The Pickup during a rehearsed 2nd unit action sequence. Unfortunately, the sequence did not go as planned and several members of the crew were injured as a result,” said a spokesperson for the studio. “We are still in the process of gathering facts on what happened and why, but first and foremost our thoughts are with those who are recovering.”

Continued the studio rep, “The well-being of the entire crew and cast is our first priority, and we will continue to insist on the highest industry standards of safety while filming. All safety precautions were reviewed prior to and monitored during the shoot.”

Eddie Murphy leads the cast of the film from The Blackening‘s Tim Story, which also includes Pete Davidson, Keke Palmer, Andrew Dice Clay, Eva Longoria, Ismael Cruz Cordova, Jack Kesy and Marshawn Lynch.

While the film’s plot remains under wraps, it’s scripted by Matt Mider and Kevin Burrows. Producers include John Davis and John Fox for Davis Entertainment; Murphy and Charisse Hewitt-Webster for Eddie Murphy Productions; and Story for The Story Company. Executive producers are Davis Entertainment’s Jeremy Stein, The Story Company’s Vicky Mara Story, Burrows, Ross Fanger, and Mider.

Source: Deadline

Jamie Foxx Becomes BSB Whiskey’s Brand Owner And Creative Director

Jamie Foxx, the award-winning actor, musician, and entrepreneur, can now add brand owner and creative director to his resume. Foxx has secured the bag in the world of spirits. Fast-growing spirits incubator WES Brands tapped Foxx for the exclusive release of their new ultra-smooth Brown Sugar Blend (BSB) Whiskey. It perfectly blends the aromatic spice of cinnamon with the rich, comforting sweetness of brown sugar. But be careful, this stuff is 70-proof.

“Life is precious, so I’ve always tried living it to the fullest. As an avid whiskey drinker, owning a brand that is sippable and unlike any other has been a life goal of mine; with BSB, I’m finally making that happen,” says Foxx, BSB Owner & Creative Director. “BSB is an ode to my personal philosophy – it’s about bringing people together to celebrate life and have fun.”

Lauren Kiyak, SVP of Marketing at WES Brands said, “We knew we had an incredible opportunity on our hands. With Jamie’s creative lead, BSB now sits at the intersection of fashion and sports, a modern tribute to nostalgic tech and delicious flavors.”

Chris Rock Narrates NBA’s New Playoff Campaign

NEW YORK – The NBA today debuted its new campaign, “Playoff Mode. It’s a Thing,” which is now streaming across all @NBA social platforms and on the NBA App.  The campaign premieres tonight on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans at 7:30 p.m. ET, followed by the Golden State Warriors visiting the Sacramento Kings at 10:00 p.m. ET, as each team competes to secure a spot in the 2024 NBA Playoffs presented by Google Pixel.

Narrated by actor, filmmaker, and comedy icon Chris Rock, “Playoff Mode. It’s a Thing” highlights NBA players as they prepare to compete for postseason glory and earn a spot in the NBA Finals presented by YouTube TV.

Two-time Kia NBA Most Valuable Player and 2023 NBA champion Nikola Jokić (Denver Nuggets) and five-time NBA All-Star Jayson Tatum (Boston Celtics) headline a cast of NBA stars that includes Jalen Brunson (New York Knicks), Anthony Edwards (Minnesota Timberwolves), Shai Gilgeous-Alexander (Oklahoma City Thunder), Chet Holmgren (Thunder), Damian Lillard (Milwaukee Bucks), Donovan Mitchell (Cleveland Cavaliers) and Jalen Williams (Thunder). The players are joined by ESPN’s Malika Andrews, TNT Sports analyst and NBA legend Shaquille O’Neal, Latin music superstar Anuel AA, celebrity chef Guy Fieri and five-time GRAMMY Award-winning rapper Lil Wayne.

The film opens with Tatum in a press conference as Andrews poses a simple question: “Is Playoff Jayson a thing?”  Although he denies it, the highlights speak for themselves.  Rock then asks each player the same question, to which all repeatedly insist, “It’s not a thing” over a string of highlights that prove otherwise.  Ultimately, Rock arrives at the only acceptable conclusion – it’s clearly a thing.

“The campaign plays on the idea that the playoffs unlock an elevated version of all of us, from passionate fans to the unrivaled competitors across the league,” said NBA Chief Marketing Officer Tammy Henault. “We are also thrilled to unveil a new original sound that captures the spirit of the game, and over time, will build an association with our fans around the world, instantly igniting their excitement for the NBA.”

“Playoff Mode. It’s a Thing”, which was directed by Felix Brady and created in collaboration with Translation.  A corresponding print, digital, and audio campaign will also be featured in high-impact placements such as out-of-home across more than ten U.S. cities and at major events.

Ahead of the NBA Playoffs presented by Google Pixel, the league is also debuting its first signature sonic brand identity which captures the authentic sounds of the game – the bounce of the ball, the squeak of a sneaker on hardwood, the growing anticipation of the crowd and the scoring swish of the net.  The sound is synchronized with a dynamic animation of the NBA logo, creating a sensory association for fans and connecting them to premium, authentic content across the league’s digital portfolio.  Fans will see and hear the new identity in the NBA Original all-access postseason docuseries “Chasing History,” which debuted on April 15 on the NBA App, as well as other content within the NBA’s digital platforms. The next episode of “Chasing History,” which will recap the SoFi NBA Play-In Tournament, will be available on Saturday, April 20.

The SoFi NBA Play-In Tournament tips off tonight on TNT with Lakers vs. Pelicans at 7:30 p.m. ET, followed by Warriors vs. Kings at 10:00 p.m. ET.  It continues Wednesday on ESPN when the Miami Heat visit the Philadelphia 76ers at 7:00 p.m. ET and the Chicago Bulls host the Atlanta Hawks at 9:30 p.m. ET.  The SoFi NBA Play-In Tournament will conclude on Friday, April 19.  The NBA Playoffs presented by Google Pixel will begin on Saturday, April 20.

https://x.com/NBA/status/1780264893163471274