I assume blood pressure in the African American community is likely a subject that will be tackled in the upcoming film, hence today’s news.
In an effort to raise awareness and to motivate those with uncontrolled high blood pressure to take healthy steps, the American Heart Association and the Ad Council have teamed up with Warner Bros. Pictures and Metro-Goldwyn-Mayer Pictures (MGM) on new ads featuring some of the cast of the upcoming release “Barbershop: The Next Cut,” a presentation of Metro-Goldwyn-Mayer Pictures and New Line Cinema, distributed by Warner Bros. Pictures and MGM.
“Millions of at-risk Americans can learn about the serious and often fatal consequences of hypertension through education. We are proud to have support from Warner Bros. Entertainment Pictures and MGM to spread this message about the importance of identifying and managing high blood pressure,” said Dr. Mark A. Creager, president of the American Heart Association.
The new outdoor, digital, radio and TV PSAs feature cast members Cedric the Entertainer, Regina Hall, and Anthony Anderson from the film “Barbershop: The Next Cut.” The ads reinforce the importance of taking time to have your blood pressure checked and taking steps to better lower high blood pressure to avoid serious consequences like a heart attack or a stroke. Audiences are directed to visit heart.org/bloodpressure or to join a new mobile-based blood pressure management program by texting “Barbershop” to 97779.
The new PSAs are an extension of the Ad Council and American Heart Association’s campaign encouraging individuals with high blood pressure to keep their condition under control.
Per the Ad Council’s model, the PSAs will be distributed to media outlets nationwide where they will run in space and time donated by the media.
“Barbershop: The Next Cut” stars Ice Cube, Cedric the Entertainer, Regina Hall, Anthony Anderson, Eve, JB Smoove, with Common and Nicki Minaj. Directed by Malcolm D. Lee from a screenplay by Kenya Barris & Tracy Oliver, it is produced by Robert Teitel, George L. Tillman Jr., and Ice Cube. Malcolm D. Lee, Becki Cross Trujillo, Ronald G. Muhammad and Jeff Kwatinetz serve as executive producers.
Opening nationwide April 15, 2016, “Barbershop: The Next Cut,” is a presentation of Metro-Goldwyn-Mayer Pictures and New Line Cinema, distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and Metro-Goldwyn-Mayer Pictures. Rated PG-13.
Source: Shadow & Act