Biopic is the network’s highest-rated original since 2015’s “Whitney”
“Toni Braxton: Unbreak My Heart” drew 3.6 million total viewers on Saturday night, according to Nielsen data, making it the most watched Lifetime original movie in more than a year.
Starring Lex Scott Davis as R&B singer Toni Braxton and airing at 8 p.m., the movie drew 1.8 million adults ages 25-54, 1.7 million adults 18-49, 1.4 million women 25-54 and 1.3 million women 18-49 in live-plus-same day numbers.
“Unbreak My Heart” was Lifetime’s most watched original movie in total viewers since Whitney Houston biopic “Whitney” premiered in January 2015, and was the highest rated cable original movie since “Whitney” in adults 25-54, women 25-54 and women 18-49.
Following the movie at 10 p.m., interview special “Beyond the Headlines: Toni Braxton” drew 2.8 million total viewers.
“Unbreak My Heart” was produced by Link Entertainment with Braxton, Craig Baumgarten, Erik Kritzer and Marcus Grant serving as executive producers. The movie was directed by Vondie Curtis Hall from a script written by Susan McMartin and produced by Kenneth “Babyface” Edmonds.
Source: The Wrap