The first day of a 12-day Simpsons marathon on FXX “truly exceeded our wildest expectations,” said Chuck Saftler, President, Program Strategy and COO, FX Networks.
Last Thursday was the most-watched day in FXX’s one-year history, according to Nielsen estimates, ranking number one among all basic cable nets in prime time among males 18-34, and number two among Adults 18-34.
Primetime episodes averaged 1.01 million total viewers in Live plus Same Day, a 391 percent boost, and 623,000 among A18-49, a 461 percent lift.
Look for more of this type of programming real soon.
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